Background

Volunteer Services
As a member and then-future executive of the KSS (Kingston Secondary School) Graphic Design Club, I aided in delivering volunteer design services to clients who needed them. My main two projects were a logo for the International Baccalaureate (IB) program at KSS, and one (including brand identity) for the Icebreaker soccer tournament.

Final Design

KSS IB Logo

Details

  • Rough version made in Figma, final in Affinity Designer

  • Multiple iterations, from minimal to integrating the IB's brand identity more

  • Blue is both the school's colours as well as the IB's

  • Bear is the school's mascot, incorporated into the B for IB

In the end…

  • Still being used today, sold on merchandise

  • Used on official items such as tickets and exam packages

  • Legible from far away, and in greyscale as well


Icebreaker Tournament Logo

Details

  • Created in Affinity Designer

  • Iterated on the given pre-existing concept

  • Received multiple rounds of feedback across ~10 days

  • Custom typeface for "Icebreaker" lettering

  • Loose brand identity guidelines created as part of entering the logo into the school's graphic design competiton

  • Had to adapt the logo to conform to printing constraints

    • Limited amount of colours allowed due to pricing

In the end…

  • 🥇 Logo won 1st place in the identity category

  • 🥈 Logo won 2nd place for popular vote

  • Used on t-shirts sold at the tournament and raised awareness for it


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